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TAG Heuer Watches

TAG Heuer watches exude style, class, and iconic reliability. TAG Heuer has become a hallmark for quality and a recognised symbol of success. Step out of your comfort zone and purchase a piece of innovative craftsmanship. Their men’s and women’s watches continue to revolutionise timekeeping as we know it, keeping TAG at the forefront of the watchmaking industry. The reliability and durability of TAG Heuer watches are notable, while the class and elegance of the brand is something that cannot be overlooked. Whether you have a preference for functionality or style, TAG watches have it all.

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TAG Heuer Aquaracer range of watches pays homage to TAG's experience of making ultra reliable and precise time pieces. The Aquaracer collection is built upon this exciting heritage of innovation.

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TAG Heuer F1 Collection

Inspired by the fastest drivers on the planet, the TAG Heuer F1 collection of watches was designed to give F1 drivers High performance watches to work alongside their high performance cars.

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For a limited time only, Spend £1,000 - £1,999 and get a £150 gift card, spend £2,000 - £4,999 and get a £250 gift card, or spend over £5,000 and get a £350 gift card.

*Offer available online only. Excludes Breitling and Omega. Terms and conditions apply.

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TAG Heuer Connected Collection


The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition.

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TAG Heuer Carrera Collection


Arguably TAG Heuer's most famous collection of watches, the Carrera range was founded in 1963 after the Carerra Panamericana road race.

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TAG Heuer Formula 1 Collection

Formula 1

Inspired by the fastest drivers on the planet, the TAG Heuer F1 collection of watches was designed to give F1 drivers High performance watches to work alongside their high performance cars.

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TAG Heuer Aquaracer Collection


TAG Heuer Aquaracer range of watches pays homage to TAG's experience of making ultra reliable and precise time pieces. The Aquaracer collection is built upon this exciting heritage of innovation.

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TAG Heuer Monaco watches


The TAG Heuer Monaco watch, famously worn by Steve McQueen, is a timeless addition to anyones watch collection. The legendary range of Monaco TAG Heuer Watches is a collection of desirable luxury Chronograph watches with motor racing roots.

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TAG Heuer Link Collection


A TAG Heuer Link watch is an elegant and subtle symbol of success. The bracelet of the link watch offers the most comfortable TAG bracelet yet, while being a sophisticated and stylish watch choice.

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TAG Heuer Autavia Collection


A contraction of AUTomobile and AVIAtion, its name is synonymous with its rotating bezel, its large snailed counters and the exemplary legibility of its black and white.

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Elizabeth Millward - Watch Buyer for UK

We Recommend: TAG Heuer

“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”

Elizabeth Millward - Senior Watch Buyer for UK

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TAG Heuer Specialist Boutiques

TAG Heuer Boutiques

We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.

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The History of TAG

TAG Heuer has developed over time with sport in mind. Since 1860, TAG has created timepieces designed to keep up with the fast-paced sporting lifestyle. Not wanting to miss a second, their watches get crafted to capture every moment in every incredible sporting event. Sport continued to be a driving force for TAG Heuer, inspiring them to develop the Mikrograph – a mechanical chronograph five times more accurate than any other of its kind. As a result of this, TAG Heuer became the official timekeeper for many major sporting events. Possibly the most notable is its affiliation with the Formula 1 World Championship and becoming the first watchmaking brand to sponsor this prestigious sporting event.

Why buy a TAG Watch

If you want reliability and accuracy, then our selection of TAG Heuer watches are the perfect fit. Putting a laser focus on developing the world’s most accurate timers, TAG has achieved an accuracy of 5/10,000ths of a second. TAG watches are the result of ground-breaking research, intricate testing, and masterful design. Each collection the brand produces has shaken the watchmaking industry and become a hit across the globe. TAG Heuer takes pride in its men’s and women’s watches and ensures they hold the same iconic status as ones that came before. d for you. Collections such as the Seamaster are renowned for their resilience in harsh conditions. Water-resistant up to 300 meters and achieving the highest of industry standards, it is favoured by swimmers and divers.

TAG Collections

Each TAG Heuer watch collection gets individually designed and crafted to have its unique qualities, ensuring every TAG watch has its own unique personality. Arguably the most famous men’s TAG watch collection is the Carrera. First created in 1963, the avant-garde designs focused on being reliable whilst also looking fashionable. Suited to men, women, sportspeople, and style icons alike, the Carrera transcends the limits of your average watch collection. Because of this, Carrera watches became particularly desirable and one of the most popular TAG watch collections.

If speed and accuracy are high in your priorities, the Formula 1 TAG watch collection could be perfect for you. Specially designed for high-speed sport in mind, the accuracy of the Formula 1 collection is suited to those with a fast-paced lifestyle. If you want a watch that will exude elegance and style, then the TAG Heuer Link watches are suited to you. Available in both men’s and women’s styles, these watches come with a luxury finish to give you the feeling of success. The versatility of this collection ensures each piece will find grab your attention, making them irresistible.

Caring for your TAG Watch

To ensure effective daily running of your TAG Heuer watch by keeping it clean and protected. Therefore, you should know the correct cleaning methods to guarantee your watch functions correctly and looks its best. Try to avoid exposing your watch to chemical products, water and moisture and magnetism. These can damage your watch both internally and externally and stop it from working correctly. If you need to clean your watch, you should do so by dipping a microfiber cloth or soft-bristled brush into warm water and gently moving it over the watch face and metal strap. Avoid using soap as this can settle and stay within your TAG watch crevasses, causing further damage.

Find your perfect TAG watch today

Whatever your taste and style, you will find our full range of TAG watches for sale online. Choose from a range of finance options and order online before 9pm to benefit from free next-day delivery in the UK.  Alternatively, if you want to see your watch in person, visit one of our UK stores. An expert member of the Goldsmiths team will be on hand to give you the best advice when choosing your dream TAG watch.

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